TV as a jukebox or another great thing about ads

Just about everyone has noticed the increasingly prominent role that less mainstream music has been playing in tv ads from the early, bold (if selective) use of Iggy Pop's lust for life for Royal Caribbean Cruise lines to Sting's hit-creating soundtrack for Jaguar to the now career-making appearances of anyone lucky enough to get their track on an ipod ad. The various nighttime dramas, especially those involving sexy teens and doctors, have also incorporated an increasingly wide range of popular, classic r &b and alty music into their broadcasts and storylines.

None of this is a surprise. More surprising, at least to me, on my last round chatting with youngsters is how much new music they still discover through advertising and tv shows they like. You'd think they'd have all the reco's they could handle from all their playlists and social media socializing, but apparently, the right 30 second soundtrack to an appealing half-clothed gamine, high-cheekboned surgeon or equally sexy digital device still strikes a powerful nerve or two.