Lots of people in the biz, including me, have speculated on whether taglines still have an important role in the brave new world of marketing, but as the attached documents attest, the most disseminated lines--both old and new--remain memorable, at least in the consciousness of this nine-year-old--a daughter of a colleague. She was given these worksheets as an assignment in her class earlier this year. She obviously did pretty well.
It suggests that the best taglines still stick in impressionable young minds. What it says about the state of education....well, I'll force myself to avoid drawing generalizations from this single example so as not to fall into a state unrecoverable depression.