In buckies today, and in the midst of my order for a grande latte, I was interrupted by the slightly harried cashier.
I have a lot of personal reactions to this question from the fact that I now have to add yet another adjective ("whole milk!") to my already adjective rich (iced, grande, triple whatever) order to the sign that I’m pushed yet further to the margins of the culinary choices in America. But that’s not news to me, and considering the problems with plumpness in America, it’s probably a good thing.
What really interested me, however, was the way this exchange at the cash-register represented yet again how deeply our online experience has infiltrated every aspect of our offline consumer life, from the way retail environments are using opt-out methods to reset consumer choices (both behavioral economics and site analytics have demonstrated the power of the default) to the language of customer service.
Can it be too long before a waitress asks if we want to see a drop-down menu?