tag:blogger.com,1999:blog-2081835178172740261.post2969194919416353966..comments2023-10-31T01:54:15.348-07:00Comments on Artificial Simplicity: Simplicity vs. Stupidityskhttp://www.blogger.com/profile/09147770743305509403noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-2081835178172740261.post-58013661339337027532007-07-13T11:33:00.000-07:002007-07-13T11:33:00.000-07:00I like the idea of 'creative complexity'. Funnily...I like the idea of 'creative complexity'. Funnily enough, you can extend that to 'new marketing', 'digital' (or whatever you want to call it) - the idea that a creative solution (in all its complexity) can simply be a set of constructs that encourage consumers to engage in creative play, that in turn produces an unplanned or surprising response. The creative as 'planner' and the consumer as 'creative'?<BR/><BR/>Or is that just taking it too far?Paul Solderahttps://www.blogger.com/profile/14934770101157073208noreply@blogger.comtag:blogger.com,1999:blog-2081835178172740261.post-87181687866812476882007-07-13T08:29:00.000-07:002007-07-13T08:29:00.000-07:00As the title of this blog is designed to suggest, ...As the title of this blog is designed to suggest, I'm on the side of embracing complexity here rather than simply "keeping it simple." And totally agree that a layer of complexity should transcend the formal structure. But you generally need the form to inspire it, at least under time pressure. The game designers I cite here might describe creative engagement with the brief as "transformative play" or "When play occurs, it can overflow and overwhelm the more rigid structure in which it is taking place, generating emerging, unpredictable resuts. Sometime, in fact, the force of play is so powerful it can change the structure itself." Strikes me as an apt description of what we hope from creative thinking: a complexity that emerges through creative play and which can never be fully represented in any brief. Is that what you mean? Thanks, in any case, for the thoughtful comment.skhttps://www.blogger.com/profile/09147770743305509403noreply@blogger.comtag:blogger.com,1999:blog-2081835178172740261.post-39706426158653150992007-07-13T07:20:00.000-07:002007-07-13T07:20:00.000-07:00Ahhh, the freedom of a tight brief? I love your g...Ahhh, the freedom of a tight brief? I love your game design example - now that is lateral thinking!<BR/><BR/>But do we always have to end up with a simplified version? Even if we construct a framework of the most meaningful points, isn't there always a layer of complication that is meaningful but never gets represented? Why can't we hold complicated, layered representations in our head and process thoughts against them? Why is that the exception and not the norm?Paul Solderahttps://www.blogger.com/profile/14934770101157073208noreply@blogger.com